The research allows one to determine the share of producers in the market, reveal the volumes of sales, assess the effectiveness of assortment and price policy, and also to develop perspective ways of promoting the product/service in the market.

The main objectives of this research are:

• The analysis of the effectiveness of various distribution channels. The analysis of competitors’ distribution systems
• The analysis of both Your and Your competitors’ merchandizing
• Determining the market participants, available assortment, prices, the structure and the volumes of sales, including in dynamics
• Studying the effectiveness of the logistics system, sales departments and the distribution
• The reasons of choosing trade outlets by customers
• The analysis of the effectiveness of distributors’ work
• Defining the most effective trade outlets stimulation methods

The study methods are an expert interview, in-depth interview, retail audit, retail census.