{"id":240,"date":"2024-01-11T15:13:40","date_gmt":"2024-01-11T12:13:40","guid":{"rendered":"http:\/\/moreinfo.uz\/?p=240"},"modified":"2024-02-29T10:44:26","modified_gmt":"2024-02-29T07:44:26","slug":"capi-oprosy","status":"publish","type":"post","link":"https:\/\/moreinfo.uz\/uz\/services\/service-cat-2\/capi-oprosy\/","title":{"rendered":"CAPI tadqiqoti"},"content":{"rendered":"<p><strong>CAPI tadqiqoti: planshetlar va\/yoki noutbuklar\/kompyuterlarda kompyuterlashtirilgan shaxsiy yuzma-yuz suhbatlar.<\/strong><\/p>\n<p><strong>CAPI<\/strong> (Computer Assisted Personal Interview- kompyuter yordamida shahsiy intervyu) &#8211; bu respondent bilan shaxsiy suhbatga asoslangan marketing tadqiqotlari usuli bo&#8217;lib, intervyu oluvchi quyidagi maqsadlarda planshet yoki noutbukdan foydalanadi:<\/p>\n<ul>\n<li><strong>Savollar<\/strong>: Savollar qurilma ekranida aks etadi.<\/li>\n<li><strong>Javoblarni yozib olish<\/strong>: Respondentlarning javoblari sensorli ekran, klaviatura yoki stilus yordamida kiritiladi.<\/li>\n<li><strong>Sifat nazorati<\/strong>: tizim avtomatik ravishda javoblarning to\u2018liqligi va to\u2018g\u2018riligini tekshiradi. Shu bilan birga, mos bo&#8217;lmagan respondentlar darhol chiqarib tashlanadi.<\/li>\n<\/ul>\n<p><strong>CAPI so&#8217;rovlarining afzalliklari:<\/strong><\/p>\n<ul>\n<li><strong>Ma&#8217;lumotlarning aniqligini oshirish<\/strong>: Kompyuter tizimi javoblarni yozib olishda inson omili bilan boglik xatolarini yo&#8217;q qiladi.<\/li>\n<li><strong>Sarflangan vaqtni qisqartirish<\/strong>: So\u2018rovni avtomatlashtirish intervyu jarayonini tezlashtiradi.<\/li>\n<li>Ma&#8217;lumotlar sifati yaxshilash: Multimedia (tasvirlar, rasmlar, videolar) dan foydalanish so&#8217;rovlarni yanada qiziqarli va ma&#8217;lumotli qilishi imkonini beradi.<\/li>\n<li><strong>Standartlashtirish: <\/strong>CAPI so&#8217;rovlari suhbat utkazish uchun yagona yondashuvni ta&#8217;minlaydi.<\/li>\n<li><strong>Chuqur tahlil: <\/strong>CAPI yanada murakkab va ko\u2018p bosqichli so\u2018rovlarni o\u2018tkazish imkonini beradi.<\/li>\n<li><strong>Mobillik: <\/strong>Planshetlar noutbuklarga qaraganda mobilroq bo\u2018lib, istalgan joyda so\u2018rov o\u2018tkazish imkonini beradi.<\/li>\n<li><strong>Foydalanish imkoniyati: <\/strong>planshetlar va noutbuklar an&#8217;anaviy usullardan (qog&#8217;oz so&#8217;rovnomalariga) qaraganda ancha qulaqroq, bu esa auditoriya qamrovini oshiradi.<\/li>\n<\/ul>\n<p><strong>CAPI so&#8217;rovlarini o&#8217;tkazishda nimani etiborga olish kerak<\/strong><\/p>\n<ul>\n<li><strong>\u2022 Narhi: <\/strong>planshetlar va noutbuklar kogoz anketalarga qaraganda qimmatrok, ammo kompyuterlariga qaraganda arzonrok.<\/li>\n<li><strong>\u2022 Technik murakkablik: <\/strong>suhbatdoshlar qurilma va dasturii ta&#8217;minotdan foidalanishga o&#8217;rgatilishi kerak.<\/li>\n<\/ul>\n<p><strong>CAPI<\/strong> <strong>so<\/strong><strong>&#8216;<\/strong><strong>rovlarini<\/strong> <strong>qo<\/strong><strong>&#8216;<\/strong><strong>llash<\/strong><strong>:<\/strong><\/p>\n<ul>\n<li><strong>B2B tadqiqoti: <\/strong>CAPI so&#8217;rovlari ko&#8217;pincha kompaniyalar va ularning vakillari haqida ma&#8217;lumot to&#8217;plash uchun ishlatiladi.<\/li>\n<li><strong>B2C tadqiqoti: <\/strong>hozirda CAPI so&#8217;rovlari ko&#8217;pincha loyihaning maqsadli auditoriyasi bo&#8217;lgan shaxslar o&#8217;rtasida ma&#8217;lumot to&#8217;plash uchun ishlatiladi.<\/li>\n<\/ul>\n<ul>\n<li><strong>Nozik mavzular bo&#8217;yicha tadqiqotlar<\/strong>: CAPI sovrovlari nozik mavzular haqida ma&#8217;lumot to\u2019plash uchun samaraliroq bo&#8217;lishi mumkin, chunki respondentlar computer yoki planshetda savollarga javob berishda o&#8217;zlarini qulayroq his qilishlari mumkin.<\/li>\n<\/ul>\n<ul>\n<li><strong>Murakkab tadqiqotlar<\/strong>: CAPI so&#8217;rovlari katta hajmdagi ma&#8217;lumotlarni to&#8217;plashni talab qiladigan murakkab tadqiqotlar uchun juda mos keladi.<\/li>\n<li><strong>Erib borish qiyin bo&#8217;lgan joylarda tadqiqot<\/strong>: planshetlar oflayn rejimi tufayli Internetga kirish imkoni bo&#8217;lmagan joylarda so&#8217;rovnomalar o&#8217;tkazish imkonini beradi.<\/li>\n<\/ul>\n<p><strong>CAPI so&#8217;rovlari aniq va ishonchli ma&#8217;lumotlarni to&#8217;plash uchun samarali vosita bo&#8217;lishi mumkin. To&#8217;g&#8217;ri yondashuv bilan, CAPI so&#8217;rovlari maqsadli auditoriyangiz haqida chuqurroq ma&#8217;lumot olishga va biznesingizni yaxshilashga yordam beradi.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>CAPI tadqiqoti: planshetlar va\/yoki noutbuklar\/kompyuterlarda kompyuterlashtirilgan shaxsiy yuzma-yuz suhbatlar. CAPI (Computer Assisted Personal Interview- kompyuter yordamida shahsiy intervyu) &#8211; bu respondent bilan shaxsiy suhbatga asoslangan marketing tadqiqotlari usuli bo&#8217;lib, intervyu oluvchi quyidagi maqsadlarda planshet yoki noutbukdan foydalanadi: Savollar: Savollar qurilma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/240"}],"collection":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":4,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/240\/revisions\/486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/media\/241"}],"wp:attachment":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}