{"id":194,"date":"2024-01-11T13:43:16","date_gmt":"2024-01-11T10:43:16","guid":{"rendered":"http:\/\/moreinfo.uz\/?p=194"},"modified":"2024-01-17T09:24:59","modified_gmt":"2024-01-17T06:24:59","slug":"fokus-gruppy","status":"publish","type":"post","link":"https:\/\/moreinfo.uz\/uz\/services\/service-cat-2\/fokus-gruppy\/","title":{"rendered":"Fokus-guruh muhokamalari"},"content":{"rendered":"<p><span style=\"color: #202124;\"><span lang=\"nb-NO\">Fokus-guruh &#8211; bu ma&#8217;lum bir mavzuga qaratilgan jamoaviy suhbat. Odatda, guruh muhokamasida maxsus mezonlar bo&#8217;yicha tanlangan 7-8 respondent ishtirok etadi. Mavzuni muhokama qilishni professional moderator boshqaradi.<\/span><\/span><\/p>\n<p lang=\"nb-NO\">\n<p><span style=\"color: #202124;\"><span lang=\"nb-NO\">Miqdoriy so&#8217;rovlardan farqli o&#8217;laroq, sifatli usul bo&#8217;lgan fokus-guruh muhokamasi tinglovchilarning motivlarini chuqurroq tushunishga va uning hissiy reaktsiyasini o&#8217;rganishga qaratilgan. Miqdoriy intervyular \u201cqanchalik\u201d savollariga javob bersa, fokus-guruhdagi munozaralar \u201cnima uchun\u201d degan savolga javob beradi.<\/span><\/span><\/p>\n<p lang=\"nb-NO\">\n<p><span style=\"color: #202124;\"><span lang=\"nb-NO\">Fokus-guruhlarning asosiy maqsadlari quyidagilardan iborat:<\/span><\/span><\/p>\n<p lang=\"nb-NO\">\n<p><span style=\"color: #202124;\">\u2022 <span lang=\"nb-NO\">Keyingi miqdoriy tekshiruvlar uchun gipotezalarni ishlab chiqish;<\/span><\/span><\/p>\n<p><span style=\"color: #202124;\">\u2022 <span lang=\"nb-NO\">Anketa shaklini yaratishda foydali bo&#8217;lishi mumkin bo&#8217;lgan ma&#8217;lumotlarni olish;<\/span><\/span><\/p>\n<p><span style=\"color: #202124;\">\u2022 <span lang=\"nb-NO\">Turli xil mahsulot toifalari haqida qo&#8217;shimcha asosiy ma&#8217;lumotlarni olish;<\/span><\/span><\/p>\n<p><span style=\"color: #202124;\">\u2022 <span lang=\"nb-NO\">Yangi mahsulot kontseptsiyasi (dizayn, mahsulot sifati, reklama kontseptsiyasi elementlari va boshqalar) haqida fikr olish.<\/span><\/span><\/p>\n<p><span style=\"color: #202124;\"><span lang=\"nb-NO\">Fokus-guruh muhokamasi jarayoni videoga olinadi. Agar munozarada muammoning yangi va kutilmagan tomonlari aniqlansa, savollar darhol o&#8217;zgartiriladi va to&#8217;ldiriladi.<\/span><\/span><\/p>\n<p lang=\"nb-NO\">\n<p><span style=\"color: #202124;\"><span lang=\"nb-NO\">Fokus-guruh muhokamasi tadqiqot usuli juda moslashuvchan (muhokamaga qo&#8217;shilish va uning yo&#8217;nalishini o&#8217;zgartirish imkoniyati tufaylidir). Fokus-guruh muhokamasini o&#8217;tkazishda auditoriya proyektiv usullardan foydalangan holda vizual va audio materiallarni (reklama plakatlari, logotiplar, o&#8217;rash va boshqalar) sinab ko&#8217;rishi mumkin.<\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Fokus-guruh &#8211; bu ma&#8217;lum bir mavzuga qaratilgan jamoaviy suhbat. Odatda, guruh muhokamasida maxsus mezonlar bo&#8217;yicha tanlangan 7-8 respondent ishtirok etadi. Mavzuni muhokama qilishni professional moderator boshqaradi. Miqdoriy so&#8217;rovlardan farqli o&#8217;laroq, sifatli usul bo&#8217;lgan fokus-guruh muhokamasi tinglovchilarning motivlarini chuqurroq tushunishga va&#8230;<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":3,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/posts\/194\/revisions\/341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moreinfo.uz\/uz\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}