{"id":194,"date":"2024-01-11T13:43:16","date_gmt":"2024-01-11T10:43:16","guid":{"rendered":"http:\/\/moreinfo.uz\/?p=194"},"modified":"2024-01-17T09:24:59","modified_gmt":"2024-01-17T06:24:59","slug":"fokus-gruppy","status":"publish","type":"post","link":"https:\/\/moreinfo.uz\/en\/services\/service-cat-2\/fokus-gruppy\/","title":{"rendered":"Focus group discussions"},"content":{"rendered":"<p>A focus-group is a collective interview that is focused on a certain subject. Usually, 7-8 respondents, who has been selected under special criteria, participate in a group discussion. A professional moderator manages the discussion of the subject.<\/p>\n<p>In contrast to quantitative surveys, a focus group discussion, which is a qualitative method, is aimed on a deeper understanding of the motifs of an audience and studying its emotional reaction. While the quantitative interviews answer the \u201chow many\u201d questions, the focus group discussions answer the question \u201cwhy\u201d.<\/p>\n<p>The main aims of focus groups are the following:<\/p>\n<ul>\n<li>Setting out hypotheses for further quantitative checks;<\/li>\n<li>Getting information which can become useful when creating a questionnaire form;<\/li>\n<li>Getting additional baseline information about various product categories;<\/li>\n<li>Obtaining opinions about the concept of a new product (design, wrapping product quality, the elements of an advertising concept and so on).<\/li>\n<\/ul>\n<p>The process of a focus group discussion is being videotaped. If the discussion reveals new and unexpected aspects of a problem, questions are being modified and supplemented immediately.<\/p>\n<p>A focus group discussion is a quite flexible research method (owing to the possibility of joining and changing the direction of a discussion). When carrying out a focus group discussion, an audience can also test visual and audio materials (advertising posters, logos, wrapping etc) using projective methods.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium wp-image-238\" src=\"http:\/\/moreinfo.uz\/wp-content\/uploads\/2024\/01\/photo_2024-01-11_15-47-39-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/moreinfo.uz\/wp-content\/uploads\/2024\/01\/photo_2024-01-11_15-47-39-225x300.jpg 225w, https:\/\/moreinfo.uz\/wp-content\/uploads\/2024\/01\/photo_2024-01-11_15-47-39-768x1024.jpg 768w, https:\/\/moreinfo.uz\/wp-content\/uploads\/2024\/01\/photo_2024-01-11_15-47-39.jpg 960w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A focus-group is a collective interview that is focused on a certain subject. Usually, 7-8 respondents, who has been selected under special criteria, participate in a group discussion. A professional moderator manages the discussion of the subject. In contrast to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":3,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":341,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/194\/revisions\/341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}