{"id":174,"date":"2024-01-11T11:08:00","date_gmt":"2024-01-11T08:08:00","guid":{"rendered":"http:\/\/moreinfo.uz\/?p=174"},"modified":"2024-01-17T09:09:38","modified_gmt":"2024-01-17T06:09:38","slug":"testirovanie-produkta-upakovki","status":"publish","type":"post","link":"https:\/\/moreinfo.uz\/en\/services\/service-cat-1\/testirovanie-produkta-upakovki\/","title":{"rendered":"Testing a product\/packaging"},"content":{"rendered":"<p>This research allows one establish the specifics of perceiving a trademark\/product\/service by a target group. Also, it enables defining consumers\u2019 attitude to a trademark\/product\/service.<\/p>\n<p>The marketing researches that are aimed at studying the perception of a new product, packaging by a target group \u2013 are the necessary link at creating a product.<\/p>\n<p>This stage is very important because it is possible to draw up a preliminary conclusion about the popularity of the product among buyers\/ consumers based on the results of the marketing researches.<\/p>\n<p>This research is aimed at:<\/p>\n<ul>\n<li>Determining the reaction of a target group<\/li>\n<li>Developing new products<\/li>\n<li>Testing various characteristics of a product, packaging<\/li>\n<li>Assessment of product packaging and the nature of their impact on various categories of consumers<\/li>\n<li>Identifying the strengths and weaknesses of the product \/ packaging<\/li>\n<li>The possibility of correcting the product characteristics before launching<\/li>\n<\/ul>\n<p>The data gathering is made using the following methods of marketing research: In-depth interviews, the focus group discussions and in-hall tests.<\/p>","protected":false},"excerpt":{"rendered":"<p>This research allows one establish the specifics of perceiving a trademark\/product\/service by a target group. Also, it enables defining consumers\u2019 attitude to a trademark\/product\/service. The marketing researches that are aimed at studying the perception of a new product, packaging by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":3,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/174\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media\/222"}],"wp:attachment":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}