{"id":171,"date":"2024-01-11T11:06:14","date_gmt":"2024-01-11T08:06:14","guid":{"rendered":"http:\/\/moreinfo.uz\/?p=171"},"modified":"2024-01-17T09:10:56","modified_gmt":"2024-01-17T06:10:56","slug":"testirovanie-kontsepta","status":"publish","type":"post","link":"https:\/\/moreinfo.uz\/en\/services\/service-cat-1\/testirovanie-kontsepta\/","title":{"rendered":"The testing of a concept"},"content":{"rendered":"<p>Many new ideas or options come in the process of creation of a new product or service or renovation of the existing ones.\u00a0 The future success depends on the choice of one or another idea. As a result you have to choose the right concept which will not only be implemented in life, but also bring in return. Concepts are scrutinized to learn if they are\u00a0 correspond\u00a0 to the set objectives, the real situation in the market as well as customers\u2019 preferences.<\/p>\n<p>The main objectives of the research are:<\/p>\n<p>Estimation of the attractiveness of the new product concept (package, name, logo etc.)<\/p>\n<p>Perception of advantages of competitors<\/p>\n<p>Estimation of the variants of the brand name, package, logo etc.<\/p>\n<p>Consumers\u2019 recommendation\u00a0 concerning brand name or logo<\/p>\n<p>Concerning the methodology of testing of a concept, we recommend to use the qualitative methods as focus groups and in-depth interviews.<\/p>","protected":false},"excerpt":{"rendered":"<p>Many new ideas or options come in the process of creation of a new product or service or renovation of the existing ones.\u00a0 The future success depends on the choice of one or another idea. As a result you have&#8230;<\/p>\n","protected":false},"author":1,"featured_media":221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/171"}],"collection":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":2,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":330,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/posts\/171\/revisions\/330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media\/221"}],"wp:attachment":[{"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moreinfo.uz\/en\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}