Advertising analysis in underground, 2006

The main aims of conducting monitoring in underground:
• To define the most  efficient place in underground for your advertising (correlation of price and advertising rating);
• To define the most advertised brand and goods category in underground in a certain period;
• To define the company that had placed advertisement of its products most frequently in a certain period of time.

Processing of underground monitoring:
• Gaining data on available advertising at the underground stations and in train (listing all the present advertisements on all stations and in several sampling train coaches);
• Entry of gained data into overall database;
• Data analysis for a certain period (per quarter and per year);
• Submission of  research results in a form of presentation to a Client.

Picture 1.   The most advertised brands in underground in September-December, 2006.



Picture 2.   Rating of the most saturated in advertising underground lines
(% of total available advertising amount).




Picture 3.    The most popular goods categories in underground for the period .



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