Coca-Cola: Implementation of the first redesign of the plastic bottle

01 September 2007

Keyword all the changes - "easier." According to the creators, uneven surface of the bottle and the cap, which is shorter, make it easier to hold the bottle and it is easier to open. But the main innovation - after all technical. The bottle has truly become easier - by 5%. And green - in the sense that the package was a complete recovery.
"We've taken America's favorite brand and a fresh look at a favorite silhouette. In our opinion, the new form is best suited to the modern consumer dynamic," - said Katie Bayne, marketing director for Coca-Cola North America.
This view is confirmed by the statistics - 92% of respondents were positive about the new package.
The new form has emerged in the United States early next year to take over the rest of the world.


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