New green «Coca-Cola»
06 September 2013
In today's world of green packaging associated with such concepts as "healthy food", "natural ingredients", "ecological production". In turn, modern humans have a tendency of people to lead a healthy lifestyle and eat healthy. Given this feature, the company Coca-Cola» released a new «Coca-Cola Life », which is marketed as a healthy alternative to the usual «Coca-Cola» and has a green label instead of red.
In the new «Coca-Cola Life» instead of the standard sugar is stevia extract - a natural sweetener. Whereby the energy value of the drink significantly decreased from 42 calories per 100 ml to 18. Such calorie even less than «Coca-Cola Diet» and «Coca-Cola Zero», which are used sweeteners.
However, without suspecting, the creators of the campaign in opposition to the new «Coca-Cola Life» classic drinks, using the word «Life» and green, signifying life. By simple logical reasoning conclusion that red means death.
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