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Retail audit

Retail audit is a regular research that is conducted directly in retail trade outlets and allows one track the volumes of goods market, the shares of trade marks, the distribution, retail prices, goods inventories and other important figures.

Information gathering is made by qualified employees directly in trade outlets within a thoroughly selected retail panel.

The panel covers supermarkets, self-service stores, open marketplaces, specialized shops, street vendors and public catering (restaurants, cafés, bars) throughout Uzbekistan. The methodology of information gathering is based on filling in special purchase journals by trade outlets, which lets to obtain more exact data.

 

This research will help You obtain the following market figures: (by the example of soft drinks)

• The total volume of soft drinks?
• The total volume and the sales share depending on the wrapping type (PET wrapping, glass container, metal container)
• The total volume and the sales share of sweet drinks and mineral water (sparkling and still)
• The total volume and the sales share depending on taste (Tarkhun, Buratino, orange, peach etc.)
• The total volume and the sales share depending on the segment (Premium, Medium, Low)
• The total volume and the sales share depending on distribution channels (Grocery, Convenience, HoReCa)
• The total volume and the sales share depending on the volume of a container (2l, 1.5l, 1l, 0.5l etc)
• The total volume and the sales share depending on producers
• Regional differences in consumption
• The total volume and the sales share of “shady” imports
• The structure of competitors’ production portfolio
• Mean prices depending on trade marks
• Mean prices depending on taste
• Mean prices depending on distribution channels
• Mean prices depending on wrapping volume
• Trademark penetrations in Retail Market
• Trademark penetration in regions
• Trademark penetration depending on distribution channels
• The volume and the number of trademarks on the counter
• The volume and purchasing share depending on the trademark
• The total available stock in Retail Market
• The total availability and the stock share depending on trademarks
• The total availability and the stock share depending on the type of packaging (Tetra pack, glass container, foil)
• The total volume and the stock share depending on the segment (Premium, Medium, Low)
• The total volume and the stock depending on distribution channels (Grocery, Convenience, Horeca)
• The total volume and the stock share depending on the volume of packaging ( 2l, 1l, 0.2l etc)
• The total volume and the stock share depending on manufacturers
• The total volume and the stock share depending on taste

 

All data on the share and the volume of sales is presented both in natural (in liters) and money (Uzbek sums) terms. The reports on sales and the analysis of obtained data can be received either monthly, once in two months, quarterly or every six months.

The MOREINFO marketing agency’s employees have more than 10 years of experience in conducting Retail Audit in the Uzbekistan’s market in more than 200 cities and settlements of Uzbekistan and Central Asia.



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Adress: Uzbekistan, Tashkent, Mirzo-Ulugbek district, Darhan street 3/4
Phone: (998-71) 237-32-97, (998-71) 237-32-98, (998-71) 237-06-52
Mob.: (998-90) 315-78-25, (998-93) 390-57-57
E-mail: info@moreinfo.uz